For generations, inspiring and enabling children and young adults to get outside and experience nature has been important to Royal Robbins (the company). Royal Robbins (the man) started his outdoor legacy in the Sierras and attributes his passion for the outdoors starting as a Boy Scout. Now to continue with his philanthropy vision we are contributing to several non-profits that focus on building an understanding and appreciation for the outdoors in the hearts of children. We believe that instilling these passions in our youth will ensure the preservation of our outdoor areas for generations to come. So, with that said it would be my pleasure to familiarize you with two non-profits, the American River Conservancy and Epic Sierra.
The American River Conservancy inspires the care of natural landscapes for future generations through environmental education and recreation. Founded in 1989, and located in the central Sierra foothills, their mission, “to use the best available science, volunteers and partnerships to preserve rivers, land and the life they support.” To date they have achieved over 11,000 acres of conservation success through environmental education and outdoor recreation programs for adults and youth alike, and by promoting habitat restorations, trail building and maintenance projects with volunteers.
Epic Sierra, the newest educational program from The American River Conservancy, is geared toward high school aged youth, age’s 14-graduates. It combines environmental education, adventure travel and service projects into a 2-week long journey through the Sierra Nevada and foothills. Along with exploration, every youth will participate in a number of conservation service projects such as trail building, habitat restoration and invasive species removal. Education is the key centerpiece of their program. The goal is to educate participants on the value of land conservation, watershed health, and resource stewardship. This goal is accomplished by integrating interpretive lessons into all the recreational activities. While rafting with Mother Lode River Center, youth learn about river ecology, hydrology and how dams impact riparian habitats. Youth explore a number of diverse ecosystems on the journey, exploring public lands, national forests and National Parks in the Sierra Nevada. Participants hear about fire ecology in the Tahoe Basin National Forest, explore Tufa mounds and brackish ecosystems of Mono Lake and learn about the geology of the Sierras on a backpacking adventure through Tuolumne Meadows in Yosemite National Park. In addition, every participant completes 15 hours of service with non-profit conservation organizations. While in Lake Tahoe, they work with the Tahoe Resource Conservation District on invasive mussel inspections and the Tahoe Rim Trail Association on a trail maintenance project. They also canoe around Mono Lake with the Mono Lake Committee and work on habitat restoration projects in the Inyo National Forest with Friends of the Inyo. ARC and Royal Robbins agree it is important to share the value of giving back to the land and the communities visited, creating positive experiences in the outdoors, and influencing youth to become recreationists for years to come.
To show our support for the American River Conservancy’s outdoor adventure program for kids, Royal Robbins is giving away one trip to the winner of our essay contest (transportation included). The contest will be on www.royalrobbins.com, and www.epicsierra.org during the month of April. We believe through the Epic Sierra adventure, activities and service projects, the kids will have a real understanding of not only the beauty of the outdoors but also the importance to preserve it. If you know of a child with a passion for the outdoors, let them know about our awesome essay contest. Also please visit www.epicsierra.org to learn more about the trip and the incredible difference Epic Sierra is making in the lives of young adults encouraging them to love and respect the great outdoors.







